Competitor Price Monitoring for E-commerce

Track every price move across your competitor stores. Automated checks up to every 2 minutes. Scored by impact on your own catalog. Delivered by email with the exact counter-play to run — not just the raw diff.

Why manual competitor price checks fail

Every merchant tries the manual approach first: bookmark 5 competitor product pages, check them Monday morning, hope you catch the drops before they cost you sales. It works for two weeks. Then you\'re busy, you skip a Monday, you forget for ten days, and a competitor quietly dropped the price on your #2 seller. You find out only when your own conversions dip.

The other extreme is enterprise pricing intelligence (Prisync, Price2Spy, Competera) — powerful, priced for retailers with 10,000+ SKUs, and starting around $200/month. Fine if you\'re at scale. Overkill for the median Shopify or WooCommerce merchant with a few hundred products.

The gap in the middle is what TrackThem fills: automated competitor price monitoring priced for small merchants, focused on the changes that actually matter.

What competitor price monitoring should actually watch

Not every price change is signal. TrackThem tracks these specifically:

• Price drops. Any decrease on a product, with the % delta. Configurable threshold — ignore drops smaller than the number you set.
• Price increases. Rare but valuable — a competitor raising prices is a signal about their margin health or demand.
• Strike-through / sale pricing. When a competitor moves a product into a "sale" state with a struck-through original price, that\'s a promotion, not just a price change.
• Variant-level pricing. Size / color / material variants tracked independently, so a "$50–$120" range is captured correctly, not just the display price.
• Bundle and volume pricing. Multi-buy discounts and quantity breaks when they surface on-page.

How TrackThem does competitor price monitoring

1. Paste the competitor store URL

Any public e-commerce store. TrackThem detects the platform and reads the product catalog automatically.

2. Set your price-change rules

In plain English: "alert me on any drop above 5%" or "notify me if a bestseller goes below its historical average". TrackThem compiles the rule and previews the events it would fire — you edit before it runs live.

3. Connect your own store for catalog-aware scoring

When TrackThem knows your catalog, a competitor drop on a product you also sell scores higher than the same drop on a category you don\'t carry. The impact score guides which alerts land in your inbox and which stay in the weekly digest.

4. Get alerts under a minute

Real-time email per change, or daily/weekly digest grouped by impact. Every alert includes: what changed, the delta, the impact score, and — on Scale — a specific counter-play tied to a SKU or collection from your catalog.

Supported e-commerce platforms

Shopify. Full support via public product feed and rendered HTML. See our dedicated page on Shopify competitor monitoring.

WooCommerce, BigCommerce, Wix, Squarespace, PrestaShop, Magento, custom stores. Anything with a public product catalog. TrackThem parses structured data (JSON-LD Product schema) when present, falls back to visible HTML pricing when not.

Around 5% of stores actively block automated traffic through Cloudflare or similar. For those, TrackThem uses sitemap and structured feed fallbacks, and tells you explicitly when a page cannot be read.

Competitor price monitoring vs the alternatives

vs Google Alerts: Google Alerts tracks keyword mentions across the web. It won\'t catch a competitor changing a price on their own store unless a third-party publisher writes about it.

vs Visualping and generic page watchers: Fire on every visual change including carousels, banners, and personalized blocks. Not built for e-commerce. Great for legal/docs monitoring.

vs Prisync / Price2Spy / Competera: Enterprise-grade price intelligence, priced for large retailers ($200–$2,000+/month), often needing dedicated onboarding. Overkill for a small store.

vs building a custom scraper: You handle anti-bot detection, browser fingerprint rotation, layout changes, and structured-feed fallback yourself. And the scraper gives you raw diffs — you still have to interpret them. TrackThem gives you scored, actionable signal instead.

Pricing

• Starter — $59/month: 3 competitors, 500 products each, 15-minute checks.
• Growth — $139/month: 10 competitors, 2,000 products each, 5-minute checks.
• Scale — $269/month: 25 competitors, 10,000 products each, 2-minute checks, AI action plans.

First competitor free. No credit card to try. Cancel anytime.

Competitor price monitoring — frequently asked questions