Know what your competitors change.
The day they change it.

You paste the competitor URL into TrackThem and pick what you want watched. TrackThem reads the store the same way any visitor would (public product feeds, sitemap, HTML). There is nothing to install on their side, no plugin, no login, no cooperation from the competitor. Setup takes under a minute.

Google Alerts fires on any keyword mention anywhere on the web, mostly noise. Visualping catches every pixel change on a page, including carousels, personalized blocks, and timestamps, so you spend time filtering. A raw scraper gives you a diff and leaves you to interpret it. TrackThem only alerts on the four moves that matter (pricing, products and stock, promotions, homepage or collections), and every alert comes with the specific action to take, grounded in your own catalog.

No. Checks run on your cadence (every 15 minutes on Starter, every 5 minutes on Growth, every 2 minutes on Scale) and rotate browser fingerprints so the store sees ordinary visitor traffic. Your identity is never in the requests. About 5 percent of stores actively block automated traffic, in which case TrackThem falls back to their sitemap and structured product feed automatically, and tells you if a specific page cannot be read.

You connect your own store (optional but recommended) so TrackThem reads your catalog: products, prices, collections, and homepage copy. When it scores a competitor move, it compares against your data, so a 20 percent price drop on a product you also sell scores higher than the same drop on a category you do not carry. On Scale, each alert also includes an impact analysis and a concrete counter-play tied to a specific SKU or collection from your catalog.

Full control. You describe watches in plain English, for example "alert me when a dress under 50 euros is added" or "notify me if the price of a winter coat drops by more than 5 percent". TrackThem compiles each observation into precise rules that you can preview, edit, pause, or delete anytime. There is no limit on how many observations you add per competitor.

Alerts land in your inbox within a minute of the check that found the change. On Scale the check cadence is every 2 minutes, on Growth every 5 minutes, on Starter every 15 minutes. You choose the delivery mode: real-time (one email per change) or a daily or weekly digest that groups everything by impact.

Up to 10,000 products, prices, and collections per competitor store, plus the homepage, banners, and promotion codes. That is enough to fully cover most Shopify catalogs end to end (median store is under 500 SKUs). The heavy scraping happens once per snapshot and is compared to the previous snapshot deterministically, so cost is bounded and predictable.

Yes. Cancel from your dashboard and you keep access through the end of the current billing period. No lock-in, no clawback of your change history, no cancellation fee. Annual plans get two months free versus paying monthly.

TrackThem works with any public e-commerce store: Shopify, WooCommerce, Wix, BigCommerce, Squarespace, PrestaShop, Magento, and custom-built stores. No installation or cooperation from the competitor is needed. If the store has a public product catalog, TrackThem can read it.

TrackThem starts at $59 per month for Starter (3 competitors, 500 products each, 15-minute checks). Growth is $139 per month (10 competitors, 2000 products each, 5-minute checks). Scale is $269 per month (25 competitors, 10000 products each, 2-minute checks). All plans include catalog-aware impact scoring and AI-generated action plans. No setup fee, cancel anytime.

A custom scraper gives you raw data and breaks every time a store updates their layout. TrackThem handles anti-bot detection, rotating fingerprints, sitemap fallback, and structured product feed parsing automatically. On top of that, it scores every change against your catalog and tells you what to do about it. You get signal, not diffs to interpret.